ideas and research

 Family board games during lockdown. 

The whole idea of a board game is to get the whole family or a group of friends together to engage in one thing with each other. Most games are based on the concept of luck. family boards games include monopoly, twister, connect 4, frustration.  

secondary research 

Snakes and ladders

·         Was originally known as Moksha Patam

·         Indian board game for more than 2 people

·          Several "ladders" and "snakes" are pictured on the board, each connecting two specific board squares. The object of the game is to move your game piece, to die rolls, from the start which is the bottom square to the finish at the top square, helped by climbing ladders but also by falling down snakes.

·         The game is a simple race based on luck, and it is popular with young children and families. The historic version combines the game within morality lessons, on which a player's progression up the board represents a life journey complicated by goals (ladders) and setbacks (snakes).

·         commonly 8×8, 10×10 or 12×12

snakes and laddrs past commercials 

how to play

 

The age range of children who play snakes and ladders is 5+ which unlike some competitors is lower meaning more of the family can be included.

competitiors 

Hasbro's monopoly, published by Hasbro, 20-180 minutes playing time. 8+. i would associate this game to appeal with D above on demographic because the game price which is £20 E may not have that money to go to waste on a board game., this game would also appeal to a bigger household. Hasbro  have updated their game meaning that people will want to get it to see how compares to the other version or they collect different versions on monopoly like monopoly junior, it can also appeal because its adding a feminine touch to the game. monopoly adverts are typically animated which is why they attract younger audiences because its cartoon look so with my advert I wouldn't use animation just because i want and older audience to be interested too so I want to replace it with humor and I actually want to add a sense of reality too it. 

Another competitor is chess, which similarly to snakes and ladders is a strategic game. it originated in India and is a two player game. the game can last from 10-60 minutes. unlike snakes and ladders only two people can play chess which is why I think chess tends to appeal to an audience C1 plus as it is know as a higher class game and is actually played in worldwide competitions. I think it appeals to this category because they tend to only have one or possibly two children meaning hey can play together unlike a big family as its only a two player game most known chess players are male so I typically associate the game to be a higher class middle aged male game. you can see in the commercials that everyone is dressed well and there are expensive cars so typically someone with a ow income wouldn't be too interested because they know they don't fit in with that but in a way playing chess could help people with lower income feel a bit  fancy is they play chess because how honorable the game is. If I were to change one thing about the commercials is that I wouldn't include the cars because people want to see the game not people flashing off what they have its like they are saying look at what I've got instead of showing the game like people want to see. i think people who play chess are materialistic individuls, they seek status by playing the game because the strategies they learn to have to win.

    

My primary research which was a survey showed that only 60% of people played games with their families during lockdown which is perfect because if families are playing board games they will be on the look out of more during the lockdown period because playing one game straight would be boring so adverts for games will catch their attention. but 40% didn't and this was probably the result of 80% spending most of their time in lockdown more distracted by their phones than uses it for quality family time. based on this research I aim to create an advert to command people to stop wasting their time hooked by their phones and rather spend time with their families. 

Because I know not all families can afford to spend out £20+ for example for a monopoly board I set out to find the cheapest snakes and ladders set, luckily this worked in my favor because I managed to find one being sold for only £1 which is great not only because the price but would help sales if I was really advertising the product because I could target a more wider audience because most people have £1 its also great because it comes with an extra side with another game so it solves problems of families who don't have a lot of  money having to buy more games.