target audiences

 The target audience I’m aiming for is 5-40 years olds typically children and families because the level of the games and the fact it’s a multiplayer game so it’s perfect for larger families. I’m also aiming it for the working class category c2 plus because the cost of the game which is £1 being affordable. Not much disposable time will be needed as the game typically last twenty minutes so big games like monopoly which can lasts for hours may not be suitable for professional so category B above as they don’t have much disposable time but because snakes and ladders has short playing time it could be a fun way to end the evening after a day at work with family. When it comes down the demographics age and education doesn't matter the game is so easy to understand and only takes skills of being able to move your game price up to six squares. For psychographic I would think snakes and ladders would attract succeeders because the game is about who can win first but also resigned individuals also because about the winning and not being left behind when you have to go down a snake.  Behavioural target is family orientated loves to play games and learn new skills to win a game